The Technical College of the Lowcountry was recently honored in the prestigious National Council for Marketing & Public Relations annual Paragon Awards competition. TCL received a gold award for its television advertisement series and a bronze award for its print advertisement series. This marks the fourth time that TCL has claimed a first-place gold paragon award.
This year’s competition drew more than 1800 entries from nearly 300 colleges for 51 Paragon Award categories.
“It’s an honor to be recognized for our marketing efforts,” TCL marketing director Leigh Copeland said. “This campaign was not only award-worthy but was most importantly successful at encouraging people to enroll at TCL and thus further their education and futures.”
TCL partnered with local creative agency World Design Marketing of Hilton Head to create the award-winning campaign.
NCMPR’s Paragon Awards recognize outstanding achievement and excellence in communications exclusively at two-year colleges with winners receiving gold, silver or bronze designations. NCMPR is an affiliate of the American Association of Community Colleges.