Bringing Our Community Together

Tag archive



What is behavioral finance… and why should you care?

By Wells Fargo Advisors  Investors may like to think they’re completely rational in their decision-making, but that’s highly unlikely. We don’t stop being human beings when it comes to investing, so psychology and emotions are apt to play roles—sometimes large ones—in the choices we make.  Behavioral finance studies investors’ real-life behavior and common biases. It… Keep Reading