Main Street Beaufort, USA invites community to marketing discussions

Main Street Beaufort, USA invites the community to a public forum for a branding/marketing charrette for Downtown Beaufort, Wednesday, December 12 at 5 p.m. The forum will be held in the Dolphin Room at the Best Western Sea Island Inn.

Main Street Beaufort has contracted Arnett Muldrow & Associates from Greenville to facilitate six roundtable sessions from December 12-14. Information gathered at the sessions will be used to develop a brand for Downtown Beaufort. Deliverables expected from the project include logo and tagline designs for Downtown Beaufort; logo designs for events, Main Street Beaufort, and other organizations or amenities desired; custom banners, wayfinding signage, print collateral, and web pages; ad templates for Downtown Beaufort and individual downtown business use; and a guide for implementation.

The board of directors of Main Street Beaufort believes that the participation of the community is important to the process. While much of the use of a brand is used to market to tourists, having a message that resonates with those that live here is a top priority. Downtown Beaufort belongs to the residents, investors and stakeholders of Beaufort itself. The entire process is designed around input from the community.

RSVPs are requested and can be made by calling the Main Street Beaufort office at 843-525-6644. Please contact the office to inquire about additional roundtable topics and the final presentation.

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