Brent Cooper has grown accustomed to collecting accolades from the Association of Directory Publishers, but the owner of Lady’s Island-based CPC was floored by the recognition his company received at the trade group’s annual convention earlier this month.
The 2019 edition of the Lowcountry Phone Directory won eight awards in the international competition for Yellow Pages publishers, including Directory of the Year for phone books with a distribution of 50,001 or more.
In addition, Cooper’s company was named Publisher of the Year, and he was re-elected to a three-year term on the ADP’s board of directors during the annual convention in New Orleans.
“I feel like we hit the jackpot,” Cooper said in a release. “We go to a lot of effort to make sure the Lowcountry Phone Directory is something special, and to have that effort recognized by our industry peers is very gratifying.”
The Lowcountry Phone Directory has won several ADP Gold Book Awards in recent years, and the 2019 prize haul was the biggest yet. By claiming six first-place awards and one second-place in various categories, CPC also won an additional prize — the points competition for Publisher of the Year.
“Brent Cooper and his employees should be very proud of the awards they won,” said Cindi Aldrich, president and CEO of ADP. “His company exemplifies the excellent creativity used to effectively market his directories and his advertisers’ products and services.”
In addition to the directory and publisher of the year competitions, the Lowcountry Phone Directory took first place in:
– Excellence in Marketing Magazine and Newspaper;
– Excellence in Marketing Outdoors;
– Excellence in Cover Design, Print;
– Excellence in Cover Design, Product Branding;
– Excellence in Directory Ad Effectiveness, Design and Print
The directory finished second in the Excellence in Marketing Sales Support Collateral competition.
ADP was founded in 1898 and includes members from the U.S., Canada and other nations.
Its Gold Book Awards are a jury- and peer-voted recognition of outstanding Yellow Pages production and marketing.
CPC is owned and operated by Cooper, the company’s founder and a Beaufort native.