Eggs Up Grill chain looking to expand to Lowcountry

3 mins read

Eggs Up Grill, recently acquired by the Spartanburg-based private investment firm WJ Partners, is carrying out an aggressive plan for expansion across the Southeast, with a goal of doubling its number of restaurants over the next two years, and Beaufort County is one of the areas the chain has targeted.

The successful concept is ripe for growth, offering a culture that fosters a passion for people, community and great food, the group said in a release. 

“Breakfast is one of the fastest-growing segments in the restaurant industry, given the multigenerational appeal of families and friends gathering together to enjoy great-tasting food and warm, friendly service. The WJ Partners team was looking for a unique, proven restaurant brand to partner with, and Eggs Up Grill met all the criteria,” said Ricky Richardson, CEO of Eggs Up Grill. “Eggs Up Grill has a well-earned reputation for offering freshly prepared, all-American breakfast favorites served by friendly team members who enjoy serving their guests. Our franchise partners are connected with their communities, they truly are neighbors serving neighbors. Eggs Up Grill is everything to make you smile.” 

At the center of the brand’s successful growth are the Eggs Up Grill franchise partners. The company’s unique business model attracts top prospects who would not typically be drawn to the restaurant industry. Steeped in a culture of “neighbors serving neighbors,” Eggs Up Grill’s 6 a.m. to 2 p.m. operating hours offer a work/life balance uncommon for the restaurant industry. The relatively simple-to-execute menu and operations structure make the franchise one that is equally attractive for those with or without restaurant experience. The majority of franchisees are community-, family- and people-focused, which is proven out by the brand’s loyal guest following and low team member turnover.

The chain has targeted more than 50 secondary and tertiary markets for expansion across the Carolinas, Georgia and Florida, making its initial entry into Florida with a new restaurant opening in Ocala mid-2019. In addition to offering a compelling ownership opportunity for prospective franchisees and a great new dining choice for the neighborhood, each new restaurant provides 30 new jobs in the community. 

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