From staff reports
Beaufort County School District (BCSD) is inviting students, families, staff, and the Beaufort community to be part of a rebranding process by participating in the Rebranding Survey launched Friday, Sept. 15.
The survey is a key element of BCSD’s efforts to ensure stakeholder involvement in the district’s rebranding process – launched by district administrators to ensure the BCSD remains relevant in the shifting K-12 education environment, attracts students and quality staff, and enhances community enthusiasm.
The Rebranding Survey will be collecting the public’s feedback on current perceptions of the district’s branding and visions for the future.
Paired with insights from focus groups to be conducted by K-12 branding and marketing partner, Rhodes Branding, stakeholder survey results will be critical in informing creative direction for BCSD’s new visual identity and brand messaging.
Through a new brand strategy, BCSD will elevate its position in South Carolina’s public education landscape, collectively expressing the spirit that defines the district and appealing to future generations of students and families.
Like the strategic planning process, the community is being asked to contribute to the rebranding process to ensure the outcome reflects the values and aspirations of BCSD’s key stakeholders.
Lowcountry citizens can take the Rebranding Survey at https://tinyurl.com/2p9hj4fk. The survey is also being sent to BCSD families via email, and is shared on the district’s Facebook page.
Survey results will be collected until Friday, Sept. 29. The new BCSD brand is scheduled to launch early spring 2024.
