<strong>Presented by Fred Gaskin</strong>

It’s been said that a rising tide lifts all boats, and despite a sell-off for the record books earlier this year, too many investors seem content that they have successfully weathered yet another storm, simply because their investment portfolios may have performed pretty well recently. We consistently encourage our clients to take ownership of their investment portfolios, and a big part of that process is settling on an investment management plan. In our opinion, what long-term investors really need are guiding principles to help them stay focused and on track to achieve their goals.<span class="Apple-converted-space">&nbsp;</span>

With my clients, I talk about these seven fundamentals that are essential to successful investing:

1. Establish a financial plan based on your goals. Many of us have several financial goals—save for retirement, college for our children, and a home—to name a few. The first step to making progress toward those goals is creating a plan to reach them. According to Schwab’s 2019 Modern Wealth Survey, more than 60 percent of Americans who have a written financial plan feel financially stable, while only a third of those without a plan feel that same level of comfort.

2. Start saving and investing today. Building wealth is a long-term endeavor and for long-term investors, time in the market is more important than attempting to time the market. Your level of savings is the biggest factor in determining whether you can meet your financial goals. And the earlier you start saving and investing, the more time your contributions have to potentially grow, thanks to the power of compounding.

3. Build a diversified portfolio based on your tolerance for risk. Allocate your money across asset classes, such as stocks, bonds and cash investments, and within each asset class, across different sectors and geographies. To determine what allocation mix is right for you, it’s important to understand your tolerance for potential losses, which is dependent on your time horizon and comfort with volatility. For example, if you have a mortgage, your own business and kids approaching college, you may be less likely to ride out a bear market-given your income needs-than if you are single and not holding any major debt.<span class="Apple-converted-space">&nbsp;</span>

4. Minimize fees and taxes. Markets can be unpredictable, so control what you know, such as investing fees. A seemingly small difference in fees can potentially make a big difference over time. Regularly review your statement and ask your financial advisor directly about the different fees you are paying, why you’re paying them and how they are impacting your returns and progress toward financial goals. It’s also important to always consider tax-efficient investing strategies, such as tax-loss harvesting, which may allow you to offset taxable investment gains with taxable investment losses, lowering your current tax bill and leaving you with more money to invest and potentially grow.<span class="Apple-converted-space">&nbsp;</span>

5. Build in protection against significant losses. If you experienced the tech bubble burst in 2000 or the 2008 financial crisis as an investor, you know it can take years to recover—emotionally and in your portfolio. Holding cash and other defensive assets like bonds to hedge your portfolio can help provide stability and counteract big stock declines.<span class="Apple-converted-space">&nbsp;</span>

6. Rebalance your portfolio regularly. Forgetting to rebalance is like letting the current steer your boat—you’ll likely end up off course. Keep your portfolio aligned with your goals and risk tolerance. Letting asset classes “drift” can eventually expose your portfolio to a level of risk that feels uncomfortable, and could cause you to make knee-jerk, and potentially costly, decisions.<span class="Apple-converted-space">&nbsp;</span>

7. Ignore the noise. Markets will always fluctuate in the short-term, but whether they’re moving up or down, long-term investors should ignore the noise. Instead, stay focused on making progress toward your goals and stick to your financial plan.<span class="Apple-converted-space">&nbsp;</span>

No investing plan is perfect for every situation, but having a proven process should provide investors the confidence to deal with most unexpected situations in a constructive way. Whether you’re retired, saving for retirement, or just getting started, having a plan makes solid sense.<span class="Apple-converted-space">&nbsp;</span>

<em>Fred Gaskin is the branch leader at the Charles Schwab Independent Branch in Bluffton. He has over 35 years of experience helping clients achieve their financial goals. Some content provided here has been compiled from previously published articles authored by various parties at Schwab.&nbsp;</em>

<em>The information here is for general informational purposes only. It should not be considered an individualized recommendation or personalized investment or tax advice, and the investment strategies mentioned may not be suitable for everyone. Where specific advice is necessary or appropriate, please consult with a qualified tax advisor, CPA, Financial Planner or Investment Manager. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision.<span class="Apple-converted-space">&nbsp;</span></em>

<em>Rebalancing may cause investors to incur transaction costs and, when rebalancing a non-retirement account, taxable events may be created that may increase your tax liability. Rebalancing a portfolio and diversification strategies do not ensure a profit or protect against a loss in any given market environment.</em>

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