Ashlee Houck began her tenure this week as the Executive Director of the Beaufort Area Hospitality Association.

“After a very thorough search, the Board (of Directors) is excited to welcome Ashlee Houck to lead BAHA into the future,” Board Chairman Jonathan Sullivan said in a release last week. “Ashlee brings nonprofit management experience to our organization, and I especially value her extensive knowledge of the hospitality and tourism industry.”

Houck comes to BAHA from the Garrett Trails Organization in McHenry, Md., where she most recently served as the Executive Director. Houck has more than 10 years of experience in the hospitality and tourism industry with extensive knowledge in hotel and nonprofit marketing, event management, and overall operations. She earned her bachelor’s degree at West Virginia University
in 2007.

“I am proud to join the Beaufort Area Hospitality Association as Executive Director and am committed to advancing the promise of supporting our area partners and sponsors,” Houck said. “I look forward to bringing my enthusiasm, fresh perspective, and community-minded leadership to BAHA. Together, we will continue to build upon the organization’s success, and our focus on supporting the local hospitality industry will spur overall economic growth.”

Houck ’s has been a frequent volunteer for the Special Olympics and served within her local Lions Club, where she was a recipient of the Leonard Jarrett Award. She also received the President’s Volunteer Service Award and continues her personal passion of recognizing the need for conservation and preservation of
the outdoors.

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