By Pamela Brownstein

Whether you’re an experienced runner trying to improve your time or a novice who wants to start walking to get in shape, the Palmetto Running Company has you covered.
The new store that opened in July at 207 West Street features everything you need to put your best foot forward, from shoes to socks to shorts, all specialized to promote a comfortable, healthier run.

[caption id="attachment_7614" align="alignleft" width="150"]<a href="http://www.yourislandnews.com/wp-content/uploads/2012/08/DSC_0721.jpg"><img class="size-thumbnail wp-image-7614" title="DSC_0721" src="http://www.yourislandnews.com/wp-content/uploads/2012/08/DSC_0721-150x150.jpg" alt="" width="150" height="150" /></a> Christian Fyfe stands in front of the wall of shoes at the Palmetto Running Company’s new store on West Street.[/caption]

Owner Rob Fyfe, who opened the first store in Bluffton in 2009, uses the latest technology to provide a customized process that fits customers based on their individual profiles.
“What differentiates us is that we take the time with the client to put them in the right shoe,” said Rob.
His son, Christian, who works at the Beaufort store, said that when it comes to running, comfort is number one, especially when it comes to finding the most appropriate shoe.
Christian said it’s important that everyone feels welcome, no matter their ability, and that the store offers training programs for those interested in not just running, but walking and jogging as well.
Rob looks forward to serving the Beaufort running community by starting organized group runs and providing clinics and training groups for different races throughout the year.
“We’re trying to get the community more involved as a group,” Rob said. He wants to get people back into running, and he hopes the store will be a sort of headquarters for future group runs.
“The location near Main Street was exactly what I was looking for. It just all came together,” said Rob.
Originally from Long Island, N.Y., father and son are avid runners. And although they may be fast on their feet, they both said they enjoy the slower pace of life in Beaufort County.
For more information, call 843-379-1018 or go online at www.palmettorunningcompany.com.