<strong>Presented by Fred Gaskin</strong>

Every parent realizes life is full of compromises and tradeoffs. Nowhere is that choice starker than deciding whether to save for retirement or to save for a child’s education. Fortunately, these objectives are not mutually exclusive, but having a sound strategy, and solid plan makes great sense.<span class="Apple-converted-space">&nbsp;</span>

With that in mind, here are four smart ways to save for a child’s future college expenses:

1. Pay yourself first. If you’re like most families, you’re wondering how to strike the right balance between saving for your retirement and your children’s education. Although parents commonly put their kids’ needs before their own, that’s definitely not a good idea when it comes to college savings. In fact, most financial experts say it’s vital to fund your retirement before you sock away money for the kids.<span class="Apple-converted-space">&nbsp;</span>

The reason: There are many ways to help pay for college, including a variety of financial aid and student loan options. But the same can’t be said for your retirement. (Good luck getting someone to give you a federally subsidized retirement loan!) Funding your golden years will depend largely on how much you save and invest today. That means your top priority likely should be maxing out your retirement accounts.<span class="Apple-converted-space">&nbsp;</span>

2. Start saving as early as possible. Once your retirement savings plan is on track, start saving for college expenses as soon as possible. According to the College Board's College Cost Calculator, a child born this year may need more than $222,000 to attend a four-year, in-state public university, based on current published tuition, fees, room and board and assuming inflation increases of 5 percent; private schools may cost almost twice that much.

But before those numbers cause you to panic, just remember: The same strategies that can help you reach your retirement savings goals—start early, invest regularly and contribute as much as you can—can set you up for success as you save toward your children’s education.
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 	<li>3. Make the most of tax-advantaged college savings options. Your most powerful allies in the college savings game include tax-advantaged accounts that may enable your savings to go farther than they would in more traditional accounts. For example:529 plans allow parents, relatives and friends to invest for a child's college education. The earnings and gains on those investments grow tax-deferred, which can help your money grow faster than it would otherwise. What's more, you won’t owe any federal taxes on withdrawals from a 529 as long as you use the money to pay for tuition, books, room and board and other qualified educational expenses. These plans’ lifetime maximum contribution limits vary by state, but generally range upward of $200,000 per beneficiary.</li>
 	<li>Education Savings Accounts (ESAs)—also called Coverdells—also offer tax-deferred growth and tax-free withdrawals to pay for qualified educational expenses, but provide more investment flexibility than 529s. ESA contributions are capped at $2,000 annually.</li>
 	<li>Custodial accounts are managed by a parent or guardian on behalf of a child. They may offer various tax advantages based on the amount of earnings they generate, and there are no contribution limits or restrictions on how the money can be spent as long as it benefits the child. But be aware that unlike 529s and ESAs, money in a custodial account belongs irrevocably to the child. Translation: When your kid turns 18 (or older, depending on the state rules governing the account), he or she can use the money for anything—and yes, that includes a new car or trip to Europe.</li>
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4. Get help if you need it. Let’s face it: It’s challenging to juggle multiple savings goals. Working with a financial professional can help ensure you strike the right balance between your various objectives, as well as make the most of all the college financing options available to you—including your existing assets, financial aid and scholarships, and loans or lines of credit. A plan that combines some or all of these resources can help you pay for college while also staying on track toward your other key life goals.

As I’ve pointed out in prior columns, the hardest part for most investors in these situations is just getting started. Once you’ve jumped into the process, you may realize that settling into a plan and committing to a regular education savings strategy will provide you with more confidence and importantly, a better understanding of what you need to do manage your future.

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<em>Fred Gaskin is the branch leader at the Charles Schwab branch in Bluffton. He has over 35 years of experience helping clients achieve their financial goals. Some content provided here has been compiled from previously published articles authored by various parties at Schwab.<span class="Apple-converted-space">&nbsp;</span></em>

<em>The information here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. This information does not constitute and is not intended to be a substitute for specific individualized tax, legal or investment planning advice. Where specific advice is necessary or appropriate, please consult with a qualified tax advisor, CPA, Financial Planner or Investment Manager.</em>